You're the best of the best. You know what you want. The 2017 IIAW Annual Convention was designed with you in mind.

Join us for discussions on current industry topics, including professional development & marketing techniques, future technology within the industry, & current legislative & national topics. Elevate your business. Grow your brand. Attend the 2017 IIAW Annual Convention.

Engage with innovators during the Convention Showcase. Network with the movers and shakers of the industry throughout the day and at the can't-miss evening entertainment. 

Attendees will have actionable tactics and strategies they can implement in their insurance business immediately. More importantly, they'll have the confidence and inspiration to improve their customer experience and grow in the modern marketplace. Don't miss out on the premier insurance industry event of the season - REGISTER NOW.


May 3-4, 2017
Madison Marriott West
1313 John Q Hammons Dr.
Middleton, WI, 53562


IIAW Convention Contact:
Katie Goswitz - Events & Education Coordinator






8:00 AM

Convention registration opens

8:30 - 9:30 AM

BREAKOUT SESSION: Automation/Technology Open Forum (1 CE)
PRESENTER: IIAW Automation/Technology Committee

DESCRIPTION: Join the IIAW's Automation/Technology Committee for their annual open forum, focusing on timely topics within the industry, including:

  • Commercial downlods - Where to start and what to do
  • Personal Lines - What can we learn, downloads less complicated, varied data needs
  • Using a MDM to manage mobile devices
  • EDocs - Value of using, how to use, how your workflow will change
  • Cyber Risk - Understanding how it impacts you and your clients

8:30 - 10:30 AM

BREAKOUT SESSION: Becoming a Person of Influence
PRESENTER: Brent Kelly

DESCRIPTION: Becoming a Person of Influence is a foundation workshop for anyone who aspires to grow as a leader and gain influence. The workshop spells out ten fundamental qualities that define influential people. Brent will carefully point out that a person's influence does not develop overnight, but rather through a progression of four stages: modeling, motivating, mentoring, and multiplying. Influence can be acquired, but it only grows in increments. The good news is that no matter where you stand on the stairway of influence, there are qualities you can learn to help you climb to the next step.
Whatever your title or position, you can increase your impact on others by becoming a Person of Influence. Learn simple, insightful ways to interact more positively with others, and watch your personal and organizational success go off the charts. Managers will see their employees respond with new enthusiasm, leaders will gain more influence with their team, and salespeople will break records.


8:30 - 10:30 AM

BREAKOUT SESSION: Federal Health Care Reform: What Now? (2 CE)
PRESENTER: David Grunke

DESCRIPTION: The election is over, but reforming the American health care landscape is far from over. This course will review the latest changes impacting the health insurance landscape for the employer based coverage, the individual market, Medicare and Medicaid under the new administration and discuss future action that could be taken by Congress, DHHS, and President Trump. David will break down the latest information so you can clearly understand and articulate it to you clients and prospects.  

9:30 - 10:30 AM

BREAKOUT SESSION: Managing Your Own Risk: Legal Risks of Agency Websites (1 CE)
PRESENTER: Josh Johanningmeier

DESCRIPTION: You want to do your best for your clients—to go above and beyond—but are you taking on unnecessary risk?  This presentation will explore the basics of E&O risk and discuss the risk of taking on greater duties than the law would otherwise impose.

10:45 AM - 12:15 PM

WELCOME REMARKS - IIAW President Matt Weimer

KEYNOTE: Creating Growth and Prosperity for Our Organizations—Getting in Front of the Next Technology Tidal Wave
PRESENTER: Artell Smith

DESCRIPTION: Technology does not care how old you are or what generation you are a part of. Technology takes no notice of whether you are interested in keeping up with the latest changes. Technology is unconcerned about your job, career, or retirement plans. Technology is indifferent to your industry.
Technology is a tidal wave that will swamp you, your team, and your company if you don't start paying more attention. You should be chasing technology - every day. It should take hold of your mind and foster a sense of urgency. You should continuously have highly prioritized technology items on your "must do" list.
The next five years of technology advancement will make the last ten years look like a walk in the park. All companies are chasing "millennial technology" - nothing new there. It is time to put that old chestnut to rest. Start chasing 2025, or 2030, technology right now and you will find a way to prosper and grow.
We will examine the latest trends inside and outside the industry. We will talk about strategies to bring the technology horizon closer to us, enabling action. We will begin to formulate a plan. We will stop thinking about technology as being done "to us," but rather what it can do "for us!" 

12:30 - 2:30 PM


  •     SESSION 1: 12:30 - 2:30 PM - How InsurTech is Disrupting & Innovating Our Industry (No CE)
    • PRESENTER: Ryan Hanley
    • DESCRIPTION: Insurtech refers to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance industry model. The belief driving insurtech companies is that the insurance industry is ripe for innovation and disruption. Insurtech is exploring avenues that large insurance firms have less incentive to exploit, such as offering ultra-customized policies, social insurance, and using new streams of data from internet-enabled devices to dynamically price premiums according to observed behavior. Join Ryan as he discusses the latest Insurtech trends so your agency can stay one step ahead
  •     SESSION 2: 12:30 - 2:30 PM - How to Grow Your Benefits & P&C Book (No CE)
    • PRESENTER: Aflac
    • DESCRIPTION: How workman's compensation claims decrease with offering voluntary products, HR solutions, and overall market trends.
  •     SESSION 3: 1:30 - 2:30 PM - Autonomous Vehicles & the Industry (1 CE)
    • PRESENTER: Charlie Kingdollar
    • DESCRIPTION: Autonomous vehicles will be mass produced and on Wisconsin roadways before we know it. Join Charlie as he discusses this emerging technology and how it will impact and change the personal and commercial auto market.

2:45 - 4:00 PM

Ben Salzmann (Acuity), Paul Mueller (Hanover), Dave Gross (Secura)
Moderator: Matt Banaszynski (IIAW)

4:30 - 8:00 PM

Enjoy a relaxed, evening atmosphere with food and beverages available throughout. Experience the lights, sounds, and cityscape of a New York city evening, brought to you by Logan Productions.

8:00 - 11:30 PM

Headliner: David Spade
Opener: Kevin Farley
Meet & greet with David Spade for VIP Entertainment Package purchasers from 8:30-9:00 PM.

Thursday, May 4th

8:00 - 9:30 AM


10:00 - 11:45 AM


DESCRIPTION: This class will examine the exposures presented in a building. It will begin with a brief review of risk, exposures, and risk management techniques. Then, students will tour the various places throughout the building and take a firsthand look at what exposures are present. This will give the producer a firsthand experience of looking at a risk and training them through a visual experience instead of reading out of a textbook.

10:00 - 11:45 AM

PRESENTERS: Keenan Jones & Alisa Allen, WPS

DESCRIPTION: By the end of this lesson, trainees will have developed enhanced knowledge about the Medicare Program, identify what is covered, discuss Medigap plans including cost-sharing plans, review when to enroll in Medicare and learn about when it is appropriate to delay Medicare enrollment, and understand the importance of timely enrollment in Medicare and review late enrollment penalties. This course will explore some of the complexities in the Medicare system and how to address them. 

12:00 PM



Convention showcase

WELCOME EXHIBITORS! We invite you to conduct business with Wisconsin's finest independent insurance agents in a welcoming, energized atmosphere. The IIAW understands that agents and carriers alike are continuously on the lookout for fresh perspective and new ideas. Keeping those needs in mind, the IIAW has designed an event experience within our Convention Showcase that you will not want to miss! Enjoy a relaxed, evening atmosphere with food and beverages available throughout the Showcase as you network and engage with like-minded professionals. Experience the lights, sounds, and cityscape of a New York City night, brought to you by Logan Productions. 

NEW this year are the IIAW's additional sponsorship opportunities. Available for purchase, these sponsorship opportunities are the perfect alternative to company hospitality hours. Please see below for all available sponsorship options and do not hesitate to contact us with any questions!

We have enjoyed outstanding participation in the past and this year will be no exception. Last year's event was a roaring success and we expect our 2017 event to engage an estimated 700 participants. We are excited to host our many familiar suppliers along with the new companies that offer valuable products and services to our members! Our 2016 Convention Showcase sold out and we expect 2017 to follow suit - reserve your booth today!

Exhibitor Information

Download Exhibitor Booth Packet

View Convention Showcase Layout
*To view updated booth availability, click below to register!


2016 IIAW Annual Convention


Speakers & Entertainment


David Spade Live!

Nominated in 1999 for an Emmy Award for his memorable role as Dennis Finch, the wisecracking, powerhungry assistant on “Just Shoot Me,” David Spade became a household favorite during his fiveyear stint as a cast member of NBC’s “Saturday Night Live.” The comedian was also nominated for a Golden Globe in 2000 and an American Comedy Award in 1999 for his work on NBC’s “Just Shoot Me”.

On the big screen, Spade continues to be a box office draw. He was recently seen in Sony Pictures’ GROWN UPS 2 alongside Adam Sandler, Chris Rock, and Kevin James. The film is a follow up to the 2010 hit comedy about a group of childhood friends who reunite years later. Both movies were a financial success, each earning over $200 million dollars worldwide at the box office.

On the small screen, Spade previously starred in the CBS comedy “Rules of Engagement”, which ran for seven seasons from 2007 through 2013. The show was produced by Sony’s Happy Madison Productions and centered around three men in different stages of their relationships: married, engaged, and single. The half hour situational comedy starred Spade as a content bachelor and serial dater and enjoyed excellent ratings and critical success throughout all seven seasons.

In 2012, Spade was heard as the voice of the ‘Griffin invisible man’ in the animated feature, HOTEL TRANSYLVANIA alongside Adam Sandler, Selena Gomez, Steve Buscemi, Kevin James, and Andy Samberg, among others. He will reprise his role in the film’s sequel, HOTEL TRANSYLVANIA 2, which will release on September 25, 2015.

Other popular film credits include Sony Pictures’ BENCHWARMERS and Paramount Pictures’ DICKIE ROBERTS: FORMER CHILD STAR, the latter which he cowrote with Fred Wolf. Both opened #1 at the box official and enjoyed both critical and commercial success. Spade also costarred with SNL alumnus Chris Farley in the films TOMMY BOY and BLACKSHEEP, the former for which the pair won a 1996 MTV Movie Award for ‘Best OnScreen Duo’. He has also appeared in REALITY BITES, LIGHT SLEEPER, CONEHEADS, and LOST & FOUND, that latter for which he also cowrote the screenplay.

Born in Birmingham, Michigan, and raised in Scottsdale, Arizona, Spade began his career by performing standup comedy in clubs, theaters and colleges across the country. He made his television debut on SNL and was soon after named the “Hot StandUp Comedian of the Year” by Rolling Stone magazine. As a writer and a performer on SNL for five years, he is best known for his memorable characters including the sarcastic “Hollywood Minute” reporter on “Weekend Update” and catch phrases like “And you are…?” and “BuhBye!”

Opener: Kevin Farley

KEVIN FARLEY frequents numerous comedy clubs around the country. He is a regular at notable venues such as The Laugh Factory in LA and Chicago, The Improv in LA and Palm Beach, Florida and The Comedy Store. Farley studied at the famous Second City in Chicago and then soon after starred in films such as Black Sheep (with his brother Chris Farley) and The Waterboy with Adam Sandler, and leading roles in An American Carol, White Knight just to name a few.  His TV guest appearances have been on Curb Your Enthusiasm, Rules of Engagement, The Neighbors, Hot in Cleveland, Just Shoot Me, United States of Tara, True Jackson, VP, Hawaii Five-O, to name a few, and including HA! The Musical in New York. In addition, Farley has hosted many live shows and has been featured on The Today Show, The View, Extra, Fox News and numerous radio shows. Kevin currently stars on the CMT sitcom Still the King, and appears on the animated Netflix series F is for Family.

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Paul Artell Smith (Artell) has nearly 30 years of experience in all facets of human resources management and has worked for four industry leaders during his career, including ExxonMobil (Houston & Dallas), Fidelity Investments (Salt Lake City, Cincinnati & Boston), Hewitt Associates (Lincolnshire), and Aon plc (Chicago).

Artell is Adjunct Faculty at the University of Wisconsin—Madison, School of Business, Center for Professional & Executive Development. He teaches in a variety of programs, including manager, leader and executive development.  Artell works with a variety of large clients who require customized programs that align with their commercial objectives.  Artell is also currently CEO of two entrepreneurial ventures.  The first is WatchWorks Management Consulting LLC, an HR consultancy specializing in leader & manager development, HR operations & practices, employee relations, and curriculum design & development.  The second is CUPSAFE LLC, a designer and manufacturer of casual dining accessories.  Artell is party to several patents in this area and is actively bringing products to market. Artell earned his Master of Public Administration degree from Brigham Young University’s Graduate School of Management. He holds a Bachelor of Arts in History and Political Science also from BYU.


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Brent Kelly

Brent Kelly is the CEO and co-founder of BizzGrizz Training. He builds insurance sales leaders by teaching agents how to stand up, stand tall, and stand out.

Brent was named one of the top 12 young insurance agents in the United States in 2012 by Agent & Broker magazine and contributes to publications such as Insurance Business America, IA Magazine, Insurance Thought Leadership, Agency Nation, and Property Casualty 360. 

Brent is a partner with the John Maxwell Team, the world's #1 resource for leadership development, communication, and personal growth. His passion is to help you reach your potential.

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Josh Johanningmeier

Josh Johanningmeier is the IIAW's General Counsel. He is a shareholder in Godfrey & Kahn's Insurance Practice Group where his practice includes litigation and consulting regarding insurance company insolvency and insurance guaranty funds, as well as representation of insurance companies and agents before state regulators, including the Wisconsin Office of the Commissioner of Insurance.

Josh is a member of the NCIGF and NOLHGA, as well as the Defense Research Institute and the Litigation and Products Liability Sections of the American Bar Association. He received his B.A. from Luther College, his M.A. from Iowa State University, and his J.D., with high distinction, from the University of Iowa.

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Ryan Hanley is the SVP of Marketing for TrustedChoice.com and Editor-in-Chief of Agency Nation. Ryan has been teaching the business of inbound and content marketing to the insurance industry for over ten years.

Ryan is co-host of the Agency Nation Radio podcast and author of Amazon bestseller, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

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Charlie Kingdollar is a Vice President and leads General Re's emerging issues unit contained in the Global Product Support Division of General Reinsurance. Having been with the group for 37 years, he is responsible for tracking and analyzing developments that create new or changing exposures, and assessing their potential impact on Property & Casualty insurance industry. He regularly consults with clients on both the impact of emerging issues and the underwriting actions insurers may wish to implement to address these exposures.  Charlie reports these legal, scientific, and societal developments in a variety of Gen Re publications.

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David has more than 38 years of health plan administration experience. David has held management positions in claims, customer service, enrollment, provider contracting, marketing and sales. David gained his experience through employment at two major insurance companies, a Pharmacy Benefit Manager, and a large independent insurance agency.

David’s undergraduate degree is in Business Administration and Finance from Marquette University, he also holds a Certificate in Sales Management from the University of Wisconsin – Madison, and is a graduate of the Certified Health Care Consultant (CHC) program at Purdue University and is a Registered Health Underwriter (RHU) and a Chartered Healthcare Consultant (ChHC) completing the courses of study from The American University in Pennsylvania.



Todd is the owner and operator of the Davis Agency Insurance in Peoria. Todd was licensed and started his insurance career at age 15 by working for the family agency in the office. After attending Bradley University, with a major in Mechanical Engineering (later returning for a degree in Marketing and Public Relations), Todd re-entered the family agency with his father. In 1985, Todd became a partner and then purchased the agency in 1992.

Teaching activities include classes in Illinois, Iowa, South Dakota, North Dakota, Wisconsin, Ohio, and Minnesota for organizations including the Independent Insurance Agents of Illinois (IIA of Illinois) and the Independent Insurance agents of Wisconsin (IIAW).



Aaron is a standout sales strategist that brings a unique perspective to the insurance market. Married with 3 boys and a standout scholar athlete graduating from the University of Georgia, Aaron brings 18 years of industry experience to the table.  He specializes in strategic placement of VB in fields such as Property & Casualty, Financial and Employee Benefits. His career has gone from door to door sales to managing large sales teams and agencies.  As a thought leader, his understanding of the marketplace and ability to develop risk management strategies places him among the top in his field.  From being published to consulting in firms of all sizes, Aaron’s proven methods are working for clients across the entire U.S. to increase benefits, reduce cost, reduce risk/exposure and increase revenue and retention for the clients and brokers he partners with.  Within a rapidly changing market, there is an overwhelming need to stay both relevant and creative.  Come see VB from an unconventional, provocative viewpoint and experience the domino effect a well-orchestrated enhanced risk management strategy offers. 


Jan started her career in the insurance industry in 1997 with AFLAC in Nebraska. She was a District Sales Manager and a Regional Sales Manager for most of her career.  As a “rookie” Jan received all possible first year awards, including the coveted “Triple Crown” making her amongst the top AFLAC representatives nationally.  She continued as a top AFLAC representative and manager and was able to qualify for many AFLAC incentive trips both state and nationally. While in Nebraska, she was very involved with the Association of Health Underwriters.  She was elected to the Lincoln Board of Health Underwriters as the Award Chair for four years and then offeredthe opportunity for the secretary position for Nebraska State Board of Health Underwriters prior to moving to  Texas to work as a Regional Sales Manager for AFLAC. Jan also spent three years as the Territory Manager for the Missouri and Illinois areas, for Colonial, where she was able to increase sales and as a top producer, qualified for their incentive trip. After her stint at Colonial, she joined the corporate AFLAC Broker Channel to build broker relationships and increase AFLAC’s footprint.  In her current role, she does this by providing solutions to increase revenue in brokerage agencies with a strategy involving an onsite voluntary benefits specialist. Sales have increased in this Channel from 9 million its first year to over 60 million in the last six years.

She has been married to her husband Butch for 21 years; has one daughter, a son-in-law, and a wonderful 7 year old grandson. She enjoys running 5k's, 10k’s and has completed two 1/2 marathons and enjoys traveling which makes this career perfect.

CEO Panel

Ben Salzmann


Dave Gross

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Paul Mueller

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Matt Banaszynski

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Registration & Pricing

REGISTER NOW! The IIAW enthusiastically invites you to attend the 2017 Annual Convention! This year's lineup offers an impressive selection of distinguished speakers, CE sessions by top presenters, renowned keynote presentation, return of the CEO Panel, always popular Convention Showcase, opportunity to win cash and door prizes, and Convention Evening Entertainment hosted by our IIAW Exclusive Company Sponsors featuring David Spade and Kevin Farley!


**Groups of 8 or more registrants receive a 10% discount. Applies to Full Registrations only. Contact the IIAW for further details!


Madison Marriott West
1313 John Q Hammons Drive
Middleton, WI 53562

Modern layout.
Thoughtful design.
Innovative meeting spaces.

The Madison Marriott West is the destination for the IIAW's superior Annual Convention.  This state-of-the-art location is ideal for hosting our excellent opportunity to network with your industry colleagues and attend top notch educational seminars, professional development and business sessions. Join us for the 2017 IIAW Annual Convention!





Exclusive Company Sponsors



IIAW's Annual Convention is ALL ABOUT YOU

Why would you take time out of your busy schedule to come to the IIAW Annual Convention? You have many other responsibilities and priorities to focus on, such as running a business, writing new accounts, servicing customers, and maintaining a plethora of relationships. So why attend? You need to. 

Our Convention is back better than ever, offering eight different classes for continuing education credit. With this many CE choices, you will undoubtedly find something pertinent to your business, needs, and/or interests. The sessions provide you with not only valuable information and tools to help you be more efficient and valuable to your agency and accounts, but also provide a platform to improve interactions and build carrier relationships. 

The 2016 IIAW Annual Convention boasted an impressive turnout, with attendees enjoying our breakout sessions and keynote speaker, Donald Driver. The IIAW strives to design and provide an event for the independent agent and broker who are looking to stay current in today's evolving industry. This year, our sessions will keep you up to speed on topics such as professional development, marketing & sales, the future of technology within the industry, and current legislative and national topics.

To top off a robust day of learning and growth, we have partnered with Logan Productions to bring you a modern and exciting new exhibit hall. Food and beverages will line the city-themed showcase, as well as provide amazing networking opportunities before the evening entertainment. Later, prepare to be entertained by our two very special comedic guests: opener, Kevin Farley and headliner, David Spade! Don't miss an opportunity for continuing education, networking, and lots of laughs!!  

Sights of Madison, WI (Shameless Self Promotion)

Reasons to Attend the 118th IIAW Annual Convention and Trade Show

Need one good reason to attend? How about 10!

1. It's a bargain! You have the ability to pick and choose from eight CE sessions offering eleven CE credits, attend the trade show and meet with 90+ vendors, win cash prizes, and network!
2. Newly revamped evening Convention Showcase, featuring abundant networking opportunities.
3. Many laughs during our evening Comedy Show entertainment with Kevin Farley and headliner, David Spade!
4. Fuel Up with great meals (1 working lunch, 1 Convention Showcase networking dinner, 1 breakfast).
5. Trade Show - visit 90+ exhibitor booths and you could win cash and door prizes!
6. Learn all about technology and its impact on the insurance industry with featured speaker, Artell Smith from UW-Madison.
7. Get the latest information and equip yourselves for the influx of autonomous vehicles with our session on driverless cars, presented by Charlie Kingdollar.
8. Hear from top CEOs within the industry during the CEO Panel.
9. Enjoy a walking risk management tour with instructor Todd Davis.
10. We are flexible, if you can't attend the entire event, we still want you there - we can help customize your experience. Just call us.